Juan Lorenzo Hubbell was, by most accounts, the leading trader of the early Rug Period and owned several trading posts around the Reservation as well as a large warehouse in the railroad town of Winslow, Arizona. Hubbells home and base of operation were at Ganado, Arizona about 50 miles south of Canyon de Chelly. His tastes ran to Classic Navajo Period weavings and many of the early rugs made by Ganado area weavers were close enough in appearance to classic mantas and serapes to have earned the generic name, Hubbell Revival rugs. Hubbell guided his weavers by displaying paintings of rug patterns he favored. Many of these paintings can still be seen at the original trading post, now preserved and operated as a National Historic Site. Hubbell preferred a color scheme of red, white, and black, with natural greys, often substituting black for elements that would have been indigo blue in Classic Period weavings. By the 1930s, Ganado area weavers had thoroughly adopted the color scheme, but had moved away from Classic-inspired weavings to new patterns with a large central motifoften a complicated diamond or lozenge shapewith a double or triple geometric border. These rugs frequently had a deep red ground or field on which the central motif was superimposed, and are now known as the Ganado regional style
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