Biography Reza Feiz
“The challenge of designing is to create something that is unique and functional, but above all has a nuanced and memorable personality. I like my work to be simple yet calculated; to be understated yet know how to stand out and get noticed.” – Reza Feiz
phase started in Los Angeles in 2000. Self-taught award wining designer Reza Feiz works with his philosophy of strength in simplicity using solid woods, metal and fiberglass. Reza’s designs balance delicate physicality and practical functionality. His work has been acquired by some of the most discriminating clients ranging from Kiehl's Since 1851 to Tom Ford, and is offered in the most prestigious showrooms such as TROY in New York and Twentieth in Los Angeles. Los Angeles Magazine named Feiz as one of the city’s hottest designers in its July 2006 issue.
Reza draws upon both California and the greater global community of design for inspiration. He is influenced by the work of mid-century designers and architects like Koning, Neutra and Schindler. Surrounded by these architectural examples of strength and simplicity, Reza strives to capture the modernist tenets of proportion and clarity in his designs. Though he takes inspiration from his mid-century surroundings, he also imbues his work with a 21st century edge, making them relevant to the constantly evolving modern environment.